First, let's listen to what Penn State head football coach James Franklin has to say on the matter.
He can say it better than we ever could...
"The only recruiting service that I have ever used are the ones that WE pay for."
There are smaller, regional scouting services that scout and compile recruit information from one or so states to sell to universities.
There are also the larger, multi state data services that evaluate and sell the data.
How do they work?
How does AthleticOutlook fit?
One of the AthleticOutlook founders was a customer of this company. He went on to play on a Division 1 football team, not at all because of the service of this company. This says more about their sales team than about the service they provide. We can only wonder how many others that make up that 90% figure have a similar experience...
This company is charging for you to simply contact college programs. The information of college coaches is PUBLIC DATA. Meaning, it is FREE.
The point is...
Do not pay for exposure. Work for it.
College programs want to find you. If they think you can help them win a championship, they want to recruit you.
For the most part, only your hard work and the resulting performance will yield you the result you desire.